Beep & Boop

Before I became a product designer, I spent a lot of time drawing characters. I’ve always loved how a memorable character can give a brand personality and become part of its identity.

AI makes creating a character surprisingly easy. The harder part is keeping that character recognizable across different poses, expressions, and situations.

That’s where Beep & Boop started. I wanted to build a character design studio that went beyond generating a single image, giving brands a consistent character they could keep using and build stories around.

I wanted Beep & Boop to feel like sitting down at a character designer’s desk, not staring at an empty text field.

The experience guides people through visual decisions about their character’s appearance, personality, and style. Once they’ve created something they like, they can refine it, lock the design, and generate a twelve-image contact sheet.

The challenge was making the process feel approachable while giving people enough control to create a character that felt like their own.

Some of the most important improvements came from using Beep & Boop as a customer.

The original builder relied on text fields, so I introduced a guided experience. But the model implemented it as a second, competing builder. I brought everything back into one flow.

Later, I discovered that completing a purchase could send someone back to an empty character brief. I fixed the handoff so people could pick up exactly where they left off.

Both problems reminded me that a feature can work technically and still create a poor experience.